Few companies have the time and resources to roll-out effective digital marketing strategies or to create content in-house. This is where I can help. As both a journalist and digital marketing expert, I work with you and your teams to refine and strengthen the approach to digital marketing AND I can provide relevant and well-written, stand-out content that appeals to your target audience, enhances your search rankings and increases sales.

My approach is flexible, creative and personable. I work with brands, from SMEs to large multinationals, to refine their digital and content strategy. From drilling customer insights to create comprehensive Content Strategies, to refining digital marketing goals and shaping new strategies. Consultancy services include:

“Lorraine has been a stalwart of the Food Works programme as our Social Media Consultant for 10 years. Each year she engages and supports the team across the three agencies: Bord Bia, Enterprise Ireland, Teagasc as well as the ever-increasing alumni base. She brings expertise, creativity and strength in delivery that makes each successive annual campaign more enjoyable and successful. We would highly recommend Lorraine”

— Darina Mulligan, Food Works Programme Facilitator

“Lorraine really gets content marketing, and understands how to create a strong digital presence using quality visual, written and video content to engage with consumers. She worked on two of Fáilte Ireland’s core brand offerings, Visit Dublin and Ireland’s Ancient East, shaping and refining digital content strategies for both, always trying to push boundaries and to try new approaches. She’s very positive and collaborative - her enthusiasm is refreshing. She worked well with our agencies, the digital and the wider team here in Fáilte Ireland. I’d gladly recommend her”

— Daragh Anglim, (former) Head of Marketing at Fáilte Ireland

“Lorraine held a Blog Workshop followed by a bespoke Digital Writing training course at Pioneer Investments and we found her insights and knowledge of outstanding value. She led one-to-one sessions and demonstrated great talent in capturing each persons’ skillset thus inspiring the best from them all. In addition, she did practical exercises that resulted in actual effective content which was disseminated. We would definitely like Lorraine to work with us again in the future.”

— Elena Bottino, Head of International Marketing at Pioneer Investments