Content Creation, Writing & Copywriting

Looking for relevant and compelling content?

It’s important to continually adapt and fine-tune content to make it suitable for the target audience. People will click, download or read your material if it is one of the following: Informative, Entertaining or Educational. With over 20 years contributing to lifestyle and business magazines and websites, as well as providing web copy, eBooks, social media and email copy to brands across multiple industries, I know what makes good content.

I work with clients to ensure the writing style and content is true to their brand voice and resonates with their target audience.

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Content clients include:

Avantcard, Bank of Ireland, Ulster Bank, Irish Life, Chill.ie, Onlinemoneyadvisor.co.uk

GloHealth and Abbott Pharma

Irish Rail, Bord Bia, Failte Ireland, DLR County Council

Jameson, Red Bull and Eir

What Clients Are Saying

“As Editor of a business magazine I have hired Lorraine on a number of occasions to write food-related articles, interviews and features. I have always found Lorraine to be a talented writer who has great ideas and always delivers good clean copy within the deadline. She is extremely diligent, creative, passionate and tenacious, and I was always happy with her work.”

— Niamh MacSweeney, Content Development Specialist at Zurich Life Assurance (former Editor of InBusiness Magazine)

“Lorraine was very easy to work with - we were launching a new website, and a new proposition, to the market so it was really important that we got the words right.

She took time to understand our brief -and our brand -and helped us to formulate exactly what we wanted to communicate through our website. She’s highly collaborative in her approach and very thorough. We are continuously repurposing the copy Lorraine prepared for us across social media, public relations, investor pitches and more. We were delighted with the results and will definitely be using Lorraine for future requirements.”

— Tracy and Michelle, Founders of Platform55