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    <loc>https://www.lorrainegriffin.ie/clients</loc>
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    <lastmod>2022-04-26</lastmod>
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      <image:title>Clients - “Bord Bia client companies who attended Lorraine’s workshop found the workshop engaging, very informative and relevant to their business.</image:title>
      <image:caption>The range of topics covered was comprehensive and they gained good insights into the various social media channels. They enjoyed the interactive style of the workshop and liked the use of case studies and examples. Lorraine’s delivery was excellent, informative and relaxed and the workshop provided attendees with a good space for networking with others.” Linda Cullen Food &amp; Beverage Division, Bord Bia</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/fff6fad8-4c8d-4c54-b075-01db8ead4922/Failte+Ireland.png</image:loc>
      <image:title>Clients - “Thank you, Lorraine, for two excellent and informative lectures on Content Creation and Content Outreach.</image:title>
      <image:caption>I found the insights you shared during the course of our two lectures to be invaluable. We really enjoyed the case studies you shared with us as well as the various tips and techniques you highlighted to us during the lectures. Thank you for a very rewarding two days of Content Marketing lectures – I learned a lot!” Gemma Shannon Digital Marketing, Failte Ireland</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/f33f22ba-b9a0-4422-a53f-a426773b1c22/Pioneer+Investments.png</image:loc>
      <image:title>Clients - “Lorraine held a Blog Workshop followed by a Digital Writing training course at Pioneer Investments and we found her insights and knowledge of outstanding value.</image:title>
      <image:caption>She led one-to-one sessions and demonstrated great talent in capturing each persons’ skillset thus inspiring the best from them all. In addition, she did practical exercises that resulted in actual effective content which was disseminated. We would definitely like Lorraine to work with us again in the future.” Elena Bottino Head of International Marketing at Pioneer Investments</image:caption>
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      <image:title>Clients - “Lorraine is a hard working and invaluable member of our lecturing panel in the Digital Marketing Institute.</image:title>
      <image:caption>She teaches across our broad range of accredited programmes from Professional Diploma and Post Graduate Programmes to fully customised on-site training for corporate companies. Lorraine also works with our Product and Syllabus team helping to create and update course materials for classroom and online programmes, drawing on her real world experience and knowledge. I would highly recommend Lorraine.” Sharon Weafer Operations Manager, Digital Marketing Institute</image:caption>
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  <url>
    <loc>https://www.lorrainegriffin.ie/about</loc>
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    <lastmod>2022-04-26</lastmod>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/fdb876a5-56c8-44e8-9110-082a70613d1e/Platform55.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/2c363bd0-8c79-4efe-9f76-4d52e37115a9/DMI.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/ca93d79d-c9c1-4c42-b186-f72c3ce313f5/Failte+Ireland.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/f6e3e6b3-27cd-4bdf-93c2-b1d01142383b/Chambers+Ireland.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/ebd35c65-3bd7-4ab0-969e-0c27aa442d15/Pioneer+Investments.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/cc79429f-db88-4fe2-9d3d-4d23c4620fca/Bord+Bia.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/084f243e-9da7-4fc7-9ec2-dfa1cdaf59f4/IMI.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/ab4bca7f-5eae-46a6-b161-d730e38f44fc/Logos-LorraineWebsite+%281%29.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
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      <image:title>About - About Me</image:title>
      <image:caption>Digital and Content Marketing Consultant &amp; Journalist with almost 20 years’ experience working with brands to create, refine and promote customer communications. Work with companies across B2C and B2B to help them refine, design and roll out content marketing strategies. Provide in-house corporate training in digital marketing, social media, content marketing and online writing skills.  Industry speaker and lecturer for UCD Professional Academy, Digital Marketing Institute, the National College of Ireland and the Irish Management Institute.  Passionate about creating and promoting excellent, stand-out content - writing services cover web copy, white papers, brand playbooks, e-books, articles, video scripts and blogs.  Published in leading business and lifestyle publications such as Business &amp; Finance, InBusiness, thinkbusiness.ie, Lovin’ Dublin, Food and Wine, EasyFood, Irish Country Living, and on RTE Radio.</image:caption>
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  <url>
    <loc>https://www.lorrainegriffin.ie/digital-content-consultancy</loc>
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    <lastmod>2022-09-16</lastmod>
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      <image:title>Digital &amp; Content Consultancy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/1647612855552-JQ185J5J5EWMOHT41QGZ/1+Digital+Marketing+Strategy+Planning.png</image:loc>
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      <image:title>Digital &amp; Content Consultancy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/ca93d79d-c9c1-4c42-b186-f72c3ce313f5/Failte+Ireland.png</image:loc>
      <image:title>Digital &amp; Content Consultancy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital &amp; Content Consultancy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.lorrainegriffin.ie/branded-content-copywriting</loc>
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      <image:title>Branded Content &amp; Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Branded Content &amp; Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Branded Content &amp; Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Branded Content &amp; Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Branded Content &amp; Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Branded Content &amp; Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Branded Content &amp; Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.lorrainegriffin.ie/home</loc>
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    <lastmod>2022-11-08</lastmod>
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      <image:caption>Chambers Ireland</image:caption>
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      <image:caption>Digital Marketing Institute</image:caption>
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      <image:caption>Irish Management Institute</image:caption>
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      <image:caption>Platform 55</image:caption>
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      <image:caption>UCD Professional Academy</image:caption>
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      <image:caption>Food Works</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Welcome to LG Consultancy</image:title>
      <image:caption>LG Consultancy was set up in 2014 to offer clients a boutique consultancy service, whether it’s a once-off digital marketing project or an ongoing stream of ready-to-use branded content. Working this way can help you plug the gap where resources are stretched or the skills are not readily available in-house.   Lorraine has a solid background working cross-functionally with multiple stakeholders for brands such as Bank of Ireland, Three Ireland and Failte as well as successfully completed contracts with Bord Bia, Smurfit, Irish Life, Buy and Sell, AvantCard, An Post, Boxever, Timoney Technology and SocialTalent.</image:caption>
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      <image:title>Home - Digital Training &amp; Lecturing</image:title>
      <image:caption>A qualified and experienced Lecturer in digital marketing, training services include mentoring teams and individuals in all aspects of digital strategy and social media marketing. From individual 1:1 professional courses like LinkedIn Skills, Professional Writing &amp; Social Media/Digital Marketing sessions to group refresher training sessions in the latest digital marketing practice, you can choose what suits you best.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/882a9591-db8d-4267-8e86-8b25f1ecf186/3.+Digital+Consultancy.jpg</image:loc>
      <image:title>Home - Branded Content for your Business</image:title>
      <image:caption>Published in a variety of online &amp; print journals, sites and magazines, writing services are commercially focused, SEO-friendly and rooted in good journalism practice. Clients include Jameson, Irish Rail, Eir, Red Bull, Bank of Ireland and Bord Bia.</image:caption>
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    <loc>https://www.lorrainegriffin.ie/digital-marketing-training</loc>
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    <lastmod>2026-01-14</lastmod>
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      <image:title>Digital Marketing &amp; LinkedIn Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/4cb51c1e-83c8-4196-adc0-bf53b058fd5f/university+training+coaching.jpg</image:loc>
      <image:title>Digital Marketing &amp; LinkedIn Training - University Lecturing</image:title>
      <image:caption>A qualified and experienced university lecturer covering the following topics: Digital Marketing Strategy Content Marketing Content Writing Social Media Marketing Professional Writing Skills Email Marketing Lecture professional, post-Graduate and Master's students in Ireland and abroad. Hold lecture placements in a number of global and Irish institutions, namely NCI, IMI, Griffith College, IBAT, DIT, Irish Times Training, DMI and UCD.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/2e733ee8-9689-4900-b630-4179ca1cdfdb/training+coaching..jpg</image:loc>
      <image:title>Digital Marketing &amp; LinkedIn Training - Corporate Training in Digital Marketing, Social Media and Content Writing</image:title>
      <image:caption>Training / Coaching involves a workshop or series of sessions to update you and your teams’ knowledge of social media and content marketing, taking you through what is required to make social media manageable and profitable for your business.  Have coached teams in-house for numerous brands across the public sector, financial services, telecoms, tourism, pharmaceutical and media, specialising in Content Marketing Strategy, Tone of Voice workshops, Professional Writing Skills, Writing for online purposes and Blog Writing. Clients include Abbey Capital, the Irish Independent Group, Accenture, Musgraves, Dalata Hotel Group, Choice Hotel Group, HiQUA, Abbvie Pharmaceutical, Publicis Group Asia and Media Brokers Ireland.</image:caption>
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      <image:title>Digital Marketing &amp; LinkedIn Training - LinkedIn Group Training or 1:1 Coaching</image:title>
      <image:caption>Personal branding and the need to promote individual skills requires a strong, algorithm-friendly LinkedIn Profile. With LinkedIn 1:1 Training, your LinkedIn profile is reviewed, followed by a 1:1 hour-long Zoom call to discuss how it can be improved. You will receive a comprehensive notes document with tips and recommendations, as well as a follow-up call to make the final tweaks.  Ideal for those looking to change careers, finesse their personal brand or launch a new business venture.</image:caption>
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    <image:image>
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      <image:title>Digital Marketing &amp; LinkedIn Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Digital Marketing &amp; LinkedIn Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Digital Marketing &amp; LinkedIn Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/623073d9bea0dc6832013a6b/2c363bd0-8c79-4efe-9f76-4d52e37115a9/DMI.png</image:loc>
      <image:title>Digital Marketing &amp; LinkedIn Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.lorrainegriffin.ie/writingportfolio</loc>
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    <lastmod>2025-06-11</lastmod>
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